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In 1899 Adenville, Utah, eleven-year-old John Dennis Fitzgerald feels adrift when his older brother Tom abandons his usual antics for the company of Polly Reagan. Tom, still wielding his notorious "great brain," seizes the opportunity to reignite his brother’s spirit with a dubious soap-selling scheme. He convinces J.D. to invest three dollars and a half in fifty bars of soap, promising a one-and-a-half-dollar profit, only to watch his younger sibling struggle to sell the overpriced wares across town. The townsfolk, unimpressed by the Chicago-made soap’s ten-cent price tag, prove stubborn customers, leaving J.D. increasingly convinced he’s been swindled—though Tom’s quiet amusement never wavers.
J.D. navigates the awkwardness of his first business venture, pitching the soap with practiced enthusiasm while grappling with the reality of his brother’s clever manipulation. He faces skepticism from neighbors, the sting of perceived overcharge, and the constant shadow of Tom’s lingering smirk, all while his own ambitions for excitement feel increasingly distant. The simple act of selling soap becomes a test of loyalty and a reminder that Tom’s greatest talent remains turning ordinary moments into games of wits, where J.D. remains both the reluctant participant and the eager observer.